market which doesn’t have hostile to the Korean
Create added value with CF, Drama, Game industry
Foreign country entry in the beginning (Age 13)
Proficient in singing
Living with natives, learning foreign language
Year 2002, first regular album
Fluent in English, didn’t inform nationality
Culture product’s elaborate plan
China entry planned
Chines
game portfolio User-oriented support system
Creative cultural contents development capabilities Advanced game management tool development
A state of saturation in Korea
-decreasing a growth rate
-Necessity of the global extension
Create new user and business diversification
2. Growth possibility of the China market
-Merits in the Chinese market
Internet users are increasi
market.
2) Current marketing strategy and performance.
Foreign pizza company takes over 50% ofmarket share in Korea. Imsil Cheese Pizza is Korea
branded company which producing rice dough pizza. Imsil Cheese Pizza improving their quality
by using domestic produced rice, sweet potato or potato unlike other brands make pizza using
Chinese material.
Imsil Cheese Pizza has dev
of a survey that serves as a guide to which country to choose, which game product to develop, including product design and promotional mix that should enter the market.
1.1 Analysis of Survey
We conducted a total of sixty individual surveys. Thirty-six of the participants were foreigners from Canada, Poland, Germany, Uzbekistan, China, and Japan. The majority of them were Chinese, and they a
I. Introduction
Company introduction
Lotte chilsung beverage has been continuously developing and launching the highest quality products in carbonated drinks , juices , coffee, tea, and water.
Establishment and successful launch of Chilsung Cider in 1950
The First Entry in Chinese Beverage market in 2005
Developing functional products and premium lines to expand the mineral water ,